My North Star

It’s a tough time right now.

After two years of finding ample flow with work, I haven’t had a client in months. I’m in the red. The market is… what it is. I’m deep in what they call a growth pain.

And yet, a big part of me is telling me to dig my heels in and stay the course. Despite many rational reasons. And I know I'm not alone here, even though it can feel like a lonely endeavour.

During an especially hard time when the world seems to be getting crazier by the minute, it would be all too easy to get lost in the chaos and forget my north star.

So, I’m here writing this post to remind myself (and you by extension if you’re feeling this too) that this is why I’m still here:

1. Freelancing has given me the space to weave design, communications, and marketing in ways that align with my values. 

3. I have the freedom to build systems that nurture my own rhythms so that I can keep showing up for myself, my family, friends and clients in meaningful ways.

3. I get to work with amazing individuals who share a commitment to making the world a better place for *everyone* to thrive.

4. I have more agency over how I want to help build a new paradigm of work that bridges remote work principles (ex., freedom to work the way you want to work) with decolonizing practices (ex., sharing power, collective thinking, etc.) to keep unraveling from white supremacy culture (ex., urgency, scarcity, perfectionism, binary thinking, etc.).

This isn’t the first time I’ve been in a void season. Experience tells me that in this liminal and potent time of Yin, sinking into reflection and recalibration always leads to invaluable insights... Which preps us for when the time of Yang (action, outward expansion, movement) comes. ☯️

The tides always turn, the moon always waxes, and the seasons always change.

This is kind of an odd first blog post, but I wanted to share all of this to let you know that I’m here with you, ebbing and flowing right along.