Parallel Accounting
Rebrand + Web Design
YEAR:
2024
MY ROLE:
Branding
Strategy
Web Design
Copy Editing
Project Mgmt
COPY:
Karen Poremski
PHOTOGRAPHY:
Tegan McMartin
Meet Kevin, founder of Parallel Accounting
Looking to transition from his previous brand, Parallel CFO (which catered to tech startups), Kevin sought my help to redefine his brand story and build a stronger connection with his new target audience - construction and subcontracting professionals.
As I got to know Kevin and his business, a few qualities stood out: his levity, directness, and knack for sharing random, knowledgeable facts.
At the same time, he has a keen eye for detail and an appreciation for elegance.
BTW, did you know that if you’re not hitting 40% in your gross margin, you’re losing money?
You know who taught me this? You got it, Kevin.
Speaking with one of his clients, Ryan Clark, of Clark & Pattison, confirmed Kevin’s expertise and that he elevated those around him:
“He is so efficient that he has made a superfluous labour load obsolete.”
(what a testimonial!)
Together, we emphasized Kevin’s unique strengths, industry expertise, and relatable personality.
Through market research, strategic brand and design explorations, we defined his services and crafted an identity that blends an elegant, boutique feel with a bold, contemporary edge, while keeping it personal (if you know Victoria and Vancouver Island, you know).
We like it when the numbers rise - and when the dots land exactly where they should. Parallel Accounting makes that happen.
