Canoe Brewpub
Web Design • Visual Design (2016-2018)
(Canoe Brewpub, unfortunately, was one of the businesses that shut down during Covid)
The Mission
Move the domain over to a low-code platform
Modernize the UI and UX
Capture the casual but lavish atmosphere
At The Truffles Group, our marketing team of three managed five brands, including Canoe Brewpub. Our primary goal was to modernize the brands while being as efficient as possible. One tactic included switching all of the brand domains over to a low-code platform like Squarespace.
As the Creative Lead, I collaborated closely with my marketing counterparts and built the website from scratch. Once the site was built, I was responsible for maintaining the content and updating it according to our seasonal campaigns. I worked with Canoe’s leadership team on a regular basis to produce the creative for their daily specials, weekly events, and ongoing product releases.
My Role:
Creative Direction
Web Design
Visual Design
Copywriting
Collaborated with contractors for ongoing projects
Platform:
Squarespace
Tools:
Adobe Creative Cloud, Asana, Dropbox
Like many locals here in Victoria, Canoe has a special place in my heart. Originally built in 1894 to generate power for the city’s street lighting, the heritage building maintained its structure and stature as it was transformed into a brewpub and restaurant situated along the harbour. It was a safe place to imbibe, enjoy quality food and dance the night away. Thanks for the good times, Canoe!