The Mission

• Move the domain over to a low-code platform

• Modernize the UI and UX

• Capture the butterfly gardens’ fun and lively environment

At The Truffles Group, our marketing team of three managed five brands, including Victoria Butterfly Gardens. Our primary goal was to modernize the brands while being as efficient as possible. One tactic included switching all of the brand domains over to a low-code platform like Squarespace.

As the Creative Lead, I collaborated closely with my marketing counterparts and built the website from scratch. Once the site was built, I was responsible for maintaining the content and updating it according to our seasonal campaigns. I worked with Victoria Butterfly Gardens’ leadership team on a regular basis to produce the creative for their events, merchandising store and specials.

My Role:

• Creative Direction

• Web Design

• Visual Design

• Copywriting

• Collaborated with contractors for ongoing projects

Platform:

Squarespace

Tools:

Adobe Creative Cloud, Asana, Dropbox